If you live and breathe digital marketing, we want to talk to you. We
are looking for a Digital Marketing Manager to develop, implement,
track and optimize our digital marketing campaigns across all digital
channels
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing
database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns,
and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance
based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize
user experience
Utilize strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and
perspective for adoption where appropriate
Requirements
Bachelor’s degree or equivalent work experience with a preference
for a computer science related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing
database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics,
NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and
constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online
marketing and measurement